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Our 30 Favorite ALS Ice Bucket Challenge Viral Videos!
What started out as a creative way to raise awareness about the neurodegenerative disease Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig’s disease, has now become a social media phenomenon known as the ALS Ice Bucket Challenge. Currently ALS has no known cure or even a treatment to subdue symptoms, however the ALS Ice Bucket Challenge is an exciting guerrilla marketing campaign utilized to encourage donations and increase funding for scientific research, to change this. Though on the surface, this sort of tactic would seem like a strange way to raise awareness and funds, however the ALS Ice Bucket Challenge has caught on like wildfire. Since it’s introduction as a fundraising strategy earlier this year, the ALS Ice Bucket Challenge has helped raise 13.3 million dollars for the Muscular Dystrophy Association, with 1.2 million uploaded videos of people participating in the challenge.
The trend has become incredibly popular among people from all walks of life, all in support of helping this great charity. I’ve even stumbled upon a video of my former Catholic high school head mistress participating in the challenge, in effort to promote this charitable cause- and you know it’s a good cause, when even nuns are willing to get on board and go viral.
The rules are that, if challenged, the participant is required to record him or herself in a video, and post it online within 24 hours. The contents of the video must include the participant’s acceptance of the challenge, as well as making a public declaration to contribution to the Muscular Dystrophy Association (MDA). They then proceed to also dump a giant bucket of cold, ice water over themselves, and publicly challenge someone else. Even the celebrity community has jumped on the band wagon, posting homemade videos of themselves accepting the challenge, making donations, dousing themselves in ice water, and challenging other celebrity friends. Not only are these celebrity contributions incredibly generous, but these videos allow us to get a rare, unfiltered, look at these esteemed figures candid reactions, which, not going to lie, are totally hilarious!
Check out our favorite celebrity #ALSIceBucketChallenge videos:
1. Mario Lopez:
2. Will Smith:
3. Steven Spielberg:
4. Oprah Winfrey:
5. Tyler Perry:
6. Andy Cohen:
7. The Rockettes:
8. Tom Cruise and Chris McQuarrie:
9. Michael Jordan:
10. Jennifer Aniston:
11. Kendrick Lamar:
12. Dr Dre:
13. Rihanna and Eminem:
14. Jessica Alba, Gavin Rossdale, and Nicole Ritche:
15. Kevin Hart:
16. Demi Lovato:
17. Jason Derulo:
18. Iggy Azelea:
19. Trey Songz:
20. Charles Barkley:
21. The Atlanta Falcons:
22. Basketball Team USA:
23. Nick Cannon:
24. Britney Spears:
25. Lady Gaga:
26. Drake:
27. Jennifer Lopez:
28. Justin Timberlake:
29. Jimmy Fallon, the Roots, Rob Riggle, Horatio Sanz, & Steve Higgins:
30. Kermit the Frog:
While this is not a direct challenge, I do encourage you to give it a go and get your hair wet, for a good cause! For more on how to participate or donate to the ALS cause, click here.
